A new study coordinated by MarketingSherpa shows that Search Engine Optimization (SEO) has the highest level of effectiveness, along with a moderate degree of difficulty, of all marketing channels. A marketing channel is basically a form of marketing, or media.
Print advertising rates lowest in both effectiveness and difficulty. Trade shows are highest in difficulty and second only to SEO in effectiveness. Content marketing is also a highly effective form of marketing, ranking right up there with trade shows. Email marketing is actually the best value in terms of high effectiveness but low difficulty.
The survey also includes social media, mobile marketing, direct mail, webinars, and Pay Per Click (PPC) advertising. To see all survey rankings in the form of a the above chart full size, click here: Marketing Channels Chart. For assistance with improving your marketing and sales, use our online contact form.