Local search involves getting the search engines to recognize your local business and show it on the first page of search results for potential customers. So it’s very important. Here are 17 updates in the local search world for you to know about and leverage for best results.
- Google has changed many Google+ page URLs for local business listings. Most of the new URLs redirect correctly, but there are about 10% that are unable to redirect accurately. In case you are also facing such problems, keep bugging their support for a fix.
- Seeing the dramatic rise of mobile users, Google has decided to combine both Chrome OS and Android into one. It is expected that the beta version of this combined OS will roll out next year. The final version should be available sometime in 2017.
- Google is testing a new feature in which “Google Now smart assistant” will show recommendations from Foursquare, even without the app being installed.
- Yahoo specifically stated that you can claim and manage your Yahoo business listings on Yext. But guess what, if you choose to do so, you are heading towards one painful experience.
- Google is trying to convey a clear message by moving the “Business Listing Forum” to “Google Advertisers Community”. We got it Google!
- Business owners can now add “special hours” into their “Google My Business listings”. It will be beneficial for those business owners who frequently change their operating hours such as amusement parks, tourist attractions, etc. It will also be helpful for all the other business owners during holidays and special events.
- Facebook is trying their level best to entertain and engage their audience. They are soon going to launch a stand-alone app that will notify users about breaking news on Facebook. It has also joined hands with publishers so that a user can read news articles without leaving the Facebook app. Furthermore, they are indexing 2 trillion posts so that they can provide personalized search results.
- According to a recent study, Local Search Advertising is going to escalate by half a billion dollars next year.
- After providing honest reviews about different businesses, Yelp is going to help us with food too. Yelp has put up alerts on restaurant profiles whose health department score is poor, currently in San Francisco and Boston, with more cities to come.
- Customizing ads for multi-location businesses on Facebook has been made easy with the launch of new features in Facebook’s local awareness ads.
- Apple’s CEO Tim Cook recently predicted that the cash payment ritual will soon be dead and that the next generation will not even know about the existence of cash, due to the REVOLUTIONARY APPLE’S Mobile Wallet. Are you serious Tim? 80% of your users haven’t even tried it yet.
- Facebook launched “Notify” news app for iPhone users. Notify is NOT a sharing based app. It has been developed to provide information to the users. So, Facebook now has 8 apps in total and it seems like they are all gaining popularity.
- A recent study shows that 50% customers will do business with a company that responds promptly.
- Apple says its mapping service is now used more than three times as often as its next leading competitor (Google Maps) on iPhones and iPads, with more than 5 billion map-related requests each week.
- Google and HomeAdvisor joined hands to provide homeowners with better services. Now people searching for services like plumbers, electricians or landscapers will get results with the tag “HomeAdvisor screened and approved”.
- Apps are the new battleground in the Google vs. Apple vs. Facebook fight for dominance. And this is a war that deserves close attention.
To learn more about local search – or national search – and how to manage it for business advantage, contact the Lawrimore team using our online contact form, or call us at 704-332-4344.