This is called Search Engine Optimization (SEO). Your company or organization can use it to attract more local, regional or national customers, depending on how it’s used and what you need.
If your website is just sitting on a server somewhere in cyberspace, the search engines may not even know it exists. In fact if your website is not on the first page of search results, chances are slim that any potential customers will find you.
Considering that over 85 percent of people in the U.S. who are looking for a solution to a problem, a provider or resource, start with an Internet search engine – and you get the picture.
If you found this website through a search engine, it was no accident. This website you are on right now is highly search engine optimized for a number of keywords which potential clients use when they are looking for a firm like ours.
Many web designers do not understand or practice search engine optimization. For example, pretty animated splash or flash home pages are often INVISIBLE to search engines. They can even be counter-productive if they don’t have the right links to other pages. By contrast, well-optimized pages can attract thousands of dollars in new business, and once they’re created, they keep working for free!
So that our SEO services can be high quality and low cost, we partner with two of the top SEO firms in India, where hourly rates are a fraction of U.S. rates. You interface with us so you can be sure we understand your business and communicate in perfect English. We interface with them to keep them laser-focused on what will benefit your website most cost-effectively. By consistently working as a team month after month, we are able to move each client’s rankings higher and higher in the search engines.
This requires a combination of changes to your website text, a strategic approach to identifying and emphasizing 15 or more keyword phrases which potential customers might use, consistent content marketing, and getting inbound links from other websites through a variety of methods.
Does it work? One of our clients tracked their results and determined that they were getting over 100 new customers a month because of their search-engine-optimized website. Over time you can expect strong results in your industry or business field – in some cases locally, in some cases nationally, depending on how competitive your keywords are.
We at Lawrimore are very excited about the power of Search Engine Optimization in Charlotte and worldwide, and look forward to helping you achieve high rankings and sales results! Contact us today using the contact form at right or call 704-332-4344.