SEO in Charlotte is an increasingly competitive activity. Any company or individual with a computer can claim to be a top “Charlotte SEO.” But what matters for you is, how well are they going to perform for your company or organization?
Search engines like Google and Bing rank companies and websites based on a number of criteria (see below), and those criteria are constantly changing. So be sure to choose a company with lots of experience, one you can trust.
Lawrimore Inc. is one of the most experienced Charlotte SEO and web design companies. Founded in 1979, we were one of the first agencies in the Charlotte area to design websites, and as soon as SEO became feasible, we began providing it for our clients.
Today we have a number of clients ranking #1 on Google not just for one search term (keyword) but for multiples.
– One of them is getting over 100 new customers every month because of their optimized website.
– Another is growing their sales by millions of dollars a year because of their optimized website.
Realistically much depends on how competitive your chosen search terms (keywords) are, and what target market (local, regional, national, global) you are aiming to serve.
What exactly is SEO or search engine optimization, and what is different about doing it in Charlotte? Here are a few answers to that question.
• SEO is the process of optimizing a website for high rankings in search engines like Google, Bing and Yahoo. Optimizing occurs in two areas: on the pages of the website, and on other areas of the worldwide web that link back to the website. The combination of relevant content plus accessible web design on page, and links from high-ranking sites off page, are mainly responsible for high rankings in the search engines.
• Doing SEO in Charlotte is different from SEO any old place, since Charlotte is a fairly big city. Many searchers know to type in not just the type of provider they are looking for, like “plumber,” but also the city, as in “Charlotte plumber.” Whether you use a city name or not in your search, Google tries to figure out whether you really want a local, national or global result. And you can’t always guess correctly whether your search term is considered local by Google even without entering a city name.
The search results for “plumber” and “Charlotte plumber” don’t vary much if you enter the search terms using a computer in the Charlotte area.
But let’s say you are looking for a new TV. At the time of this writing, the keyword “TV” brings up TV Guide, TV.com, hulu.com, and Best Buy. The term “Charlotte TV” brings up a list of Charlotte TV stations. If you want to buy a TV in Charlotte, you’ll need to enter “buy TV Charlotte” or similar, and even then the results show a mix of stores and TV stations.
• The point is, you cannot know in advance if Google will give different results for a search term with “Charlotte” or without, until you test each phrase or word (“keywords” as they are called in SEO). Google is constantly changing the formula (algorithm) by which its computers analyze and rank sites.
Doing SEO in Charlotte or anywhere else well and consistently requires a lot of work. Years ago we realized that if we did all that work at standard U.S. pay rates, our SEO services could be too expensive. And the truth is, some Charlotte SEO companies are pretty darn expensive, especially if you are a small business or entrepreneur. So we conducted an extensive international search and decided to partner with one of the top SEO companies in the world (India), whose hourly rates and fees are comparatively low and whose ethics are very high.
• We serve as your agency contact, writers, web designers and service manager, and our partners do the most time-consuming parts of SEO very cost effectively. The result: You get the best of both worlds. High quality creative work and strategy, combined with low cost SEO. We don’t think you’ll find a better value anywhere for SEO in Charlotte or any other city or state in the U.S.
To learn more and discuss your SEO needs and questions, contact the Lawrimore team today at 704-332-4344 or use our online contact form. Soon you’ll begin reaping the advantages of more traffic to your website, higher rankings in the search engines, and increased income for your company, working with Lawrimore Inc., a Charlotte SEO firm you can trust.