Charlotte SEO (search engine optimization) involves “optimizing” a website for high rankings in the search engines. This includes a combination of the content and underlying code on a web page, plus links to the page or website “off page” from other websites.
As SEO in Charlotte has become increasingly competitive for search terms (“keywords”) like “Charlotte plumber” or “Charlotte Realtor,” getting and keeping high rankings for one’s business has become increasingly challenging, especially if you market in the Charlotte area.
Today Google and other search engines decide when you enter a search term like “plumber” if you really want a “Charlotte area plumber” or “any plumber in the world.” Google has built a list of companies it considers Charlotte area plumbers, and it lists them at the top of the search results page whether you type in “Charlotte” or not. For competitive keywords like “Charlotte plumber,” only optimized websites are going to rank high. For less competitive keywords like “medical supplies,” non-optimized websites can also rank high if Google has them on their list.
As more and more companies turn to SEO in the Charlotte area, competition for various search terms gets more and more difficult. If you are lucky enough to be in a non-competitive business arena and have a high-ranking site that has never been search engine optimized, your luck may be running out. Because the great majority of businesses in the Charlotte area can only rank high and reap the rewards of increased sales if they do have professionally optimized websites.
SEO is not a one-time thing. It must be continued every month to get and keep high rankings. Over time you could spend thousands on SEO with a Charlotte SEO firm, but you should expect to reap many times that amount in increased sales and profits.