This is the first in a series of posts about: How To Develop An Effective Marketing Strategy. Step 1 is: Determine Your Purposes “Begin with the end in mind” is a well-known saying in business popularized by Stephen Covey in his famous 7 Habits of Highly Effective People. Many other consultants and authors have pointed out the […]
How To Develop An Effective Marketing Strategy 1- Determine Your Purposes Read More »
Strategic planning evolved in the second half of the 20th Century, after World War II, as a way to apply methods that worked effectively in warfare to peacetime situations, especially in industry. Today the world is so different and fast-changing, old-style strategic planning can be a self-defeating waste of time, money and resources, yet certain
Strategic Planning In The 21st Century – What Works Now Read More »
We are often asked by starting clients, What is a marketing plan? or, What does a marketing plan consist of? A marketing plan is created to help your business or organization achieve its marketing objectives, which usually include increasing sales and establishing or improving your brand reputation. Neither of these is a mechanical process which
Starting a new business is a bold and exciting process! It takes a lot of courage to jump out on one’s own. Sometimes your hand is forced by a corporate layoff and difficulty finding another job. Sometimes you are pursuing a dream. And sometimes you get mad working for someone else and just aren’t going to
12 Steps To Marketing Your New Business On A Tight Budget Read More »
John Jantsch wrote a thought-provoking blog post this week about 13 steps to what he calls a perfect marketing strategy. The point is, following these 13 thought-provoking steps will help you develop a marketing strategy that is really right for you and your business, not some cookie-cutter formula.
13 Steps to a Small Business Marketing Strategy That’s Right For You Read More »
We highly recommend the free ebook, “Learning LinkedIn From the Experts,” available at this link: Download your free copy of @HubSpot’s ebook: Learning LinkedIn from the Experts – http://bit.ly/yoNlYj
This free tool constantly monitors your home page for any changes and sends you an alert if one happens. If you’ve ever been hacked, you know how valuable it is to find out right away. If you have not been, expect it to happen and be prepared.
Nimble.com is a new free online service that lets you integrate your emails, Twitter, Facebook, LinkedIn and other social media accounts in one dashboard so you can keep up with all your who’s saying what to whom. If you don’t have time for staying on top of that flurry of messages flying around on all
Track Your Social Media and Online Contacts with Nimble.com Read More »
