The terms “sales” and “marketing” are often used interchangeably, and many people have the title “VP of Sales and Marketing” just to be sure all the bases are covered. But there is a very important difference that can mean increased profits for you and your business.
How You Can Profit From The Difference Between Sales And Marketing Read More »
PR for small business is not what it used to be. Shrinking media staffs and intense competition make it harder than ever to get your story into the media. We are frequently contacted by small business owners who want to “get some publicity” without realizing it is not a simple process. Now more than ever
This is the fourth in a series of posts on the 5 Key Success Factors of Business which can ensure your success and stand the test of time. Today we want to give insights into what the world’s best companies do regarding marketing – also called customer relations, sales and responsiveness. In addition to the
The 5 Key Success Factors Of Business – No. 4: Marketing Read More »
How to persuade people to do what you want? How to convince someone to do something? I’m excited to share with you some really valuable techniques about persuasion. They were discovered and scientifically tested by a team of psychologists working under Robert Cialdini, Ph.D. He is a professor at Arizona State University in Tempe and
The Top 5 Success Factors of All Time Part 3: Customer Relations and Marketing The first job for any business, as the great guru Peter Drucker once noted, is getting and keeping customers. Whether you call this marketing, selling, customer relations or external communications, this, as we like to say, is where the money comes
How To Analyze the Organization’s Strengths and Limitations a. Determine Your Strengths In Part 1, we stated that building on your strengths is key to effective marketing strategy. What are your strengths? From a marketing strategy perspective, your strengths have several dimensions: (1) Your natural, genetic strengths. Each of us was born with a
Effective Marketing Strategy 2 – Analyze Your Strengths Read More »
This is the first in a series of posts about: How To Develop An Effective Marketing Strategy. Step 1 is: Determine Your Purposes “Begin with the end in mind” is a well-known saying in business popularized by Stephen Covey in his famous 7 Habits of Highly Effective People. Many other consultants and authors have pointed out the
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DMARC is a new standard for “Domain-based Message Authentication, Reporting & Conformance” (more at http://www.dmarc.org). Basically it means that if you or your website or your software send an email where the “from” field is not the same as the domain actually sending the website, then AOL, Gmail, Yahoo, Hotmail and others are likely to consider
Emails Not Getting Through? New DMARC Rules May Be The Reason Read More »
