How to persuade people to do what you want? How to convince someone to do something? I’m excited to share with you some really valuable techniques about persuasion. They were discovered and scientifically tested by a team of psychologists working under Robert Cialdini, Ph.D. He is a professor at Arizona State University in Tempe and […]
In a recent survey of what our readers consider top challenges, one that surfaced repeatedly was, “How do I motivate my people when our income is down?” or “our budget has been cut” or just “How to motivate people” in general? As I have said in earlier posts, I believe fundamentally that all human beings and
In this special post, I want to reveal to you “the final chapter”– the step-by-step method I’ve developed over more than 20 years (and a ton of books) to help any organization get quickly on the path to greater success and Strategic Alignment. It is not quick and easy, so here is a concise summary,
The time has come to combine all Top 5 Success Factors into an integrated system to maximize your success, a system we call Strategic Alignment™. Strategic Alignment is best illustrated with this diagram above. Here you see the 5 Key Success Factors arranged in what looks like the crosshairs of a rifle or a radar screen. The point
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The Top 5 Success Factors of All Time Part 5: Finances and Facilities Our topic today: The fifth success factor, Finances and Facilities. The two are closely intertwined, since owned facilities are both financial investments and financial assets, and rented facilities are a major expense. We don’t claim to be financial advisors, but we’ve worked through
The Top 5 Success Factors of All Time Part 4: Operations, Or What You Do All Day Recently we conducted a Customer Value & Satisfaction Survey for a small-business client. His customers told us that they were generally satisfied with the company’s people and professionalism, but they felt improvements were needed in quality control, attention
The Top 5 Success Factors of All Time Part 3: Customer Relations and Marketing The first job for any business, as the great guru Peter Drucker once noted, is getting and keeping customers. Whether you call this marketing, selling, customer relations or external communications, this, as we like to say, is where the money comes
Key Success Factor No. 2: People “People” are the key to business success, as all us people know. But “people” as a success factor is like the weather – everybody talks about it, but no one does anything about it. Since our previous post reported the impressive people-management principles of First, Break All The Rules, we will
