Which Marketing Channels Are Best? An Interesting Report

A new study coordinated by MarketingSherpa shows that Search Engine Optimization (SEO) has the highest level of effectiveness, along with a moderate degree of difficulty, of all marketing channels. A marketing channel is basically a form of marketing, or media.

Print advertising rates lowest in both effectiveness and difficulty. Trade shows are highest in difficulty and second only to SEO in effectiveness. Content marketing is also a highly effective form of marketing, ranking right up there with trade shows. Email marketing is actually the best value in terms of high effectiveness but low difficulty.Read More

12 Steps To Marketing Your New Business On A Tight Budget

Starting a new business is a bold and exciting process! It takes a lot of courage to jump out on one’s own. Sometimes your hand is forced by a corporate layoff and difficulty finding another job. Sometimes you are pursuing a dream. And sometimes you get mad working for someone else and just aren’t going to take it any more.

Whatever your motivation, the second (maybe first) most important decision you can make is to focus on getting paying customers. Without paying customers, your new business idea is just an idea, not a real business. Many start-ups think all they have to do is just open for business and the customers will come. That rarely happens. The vast majority of new businesses fail – mostly for lack of income, caused by lack of marketing.Read More

Protect Your Website from Hackers – Free Tool

This free tool constantly monitors your home page for any changes and sends you an alert if one happens. If you’ve ever been hacked, you know how valuable it is to find out right away. If you have not been, expect it to happen and be prepared.Read More

Charlotte SEO – What Is It, and How Can It Help You?

Charlotte SEO (search engine optimization) involves “optimizing” a website for high rankings in the search engines. This includes a combination of the content and underlying code on a web page, plus links to the page or website “off page” from other websites.

Charlotte SEOAs SEO in Charlotte has become increasingly competitive for search terms (“keywords”) like “Charlotte plumber” or “Charlotte Realtor,” getting and keeping high rankings for one’s business has become increasingly challenging, especially if you market in the Charlotte area.Read More