Google has just announced “North Carolina Get Your Business Online.” Google worked with local partners to design the program, which will help drive economic growth by giving North Carolina businesses the tools and resources to establish a website, find new customers, and grow their business.

Get Your Business Online is an easy and fast way for North Carolina businesses to get online. For the next year, participating North Carolina businesses can go to http://www.americagetonline.com/north-carolina/ to get a free website as well as free tools, training and resources to help their business succeed online. Google is partnering with Intuit to provide its popular Intuit Websites offerings for free including an easy-to-build website, a customized domain name and web-hosting for one year. After the first year the website will cost $4.95 a month.

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In recent weeks, Google has made such dramatic changes in how it conducts business that it will affect all of us. As a professional provider of SEO (Search Engine Optimization), we want to explain this in brief, and attach a “white paper” below that provides further details if you are interested.

Basically Google is envious of Facebook, Twitter and LinkedIn for all their people-social participation. Facebook and Twitter do not want to share their users’ content with Google, so Google has decided to create its own social network. And to tilt the playing field in its favor (many say unfairly), Google is going to give higher search engine rankings to websites and people who play the Google-social game, called Google+, than those who don’t.Read More→

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We’re proud to provide search engine optimization (SEO) and Internet marketing services to Randolph OB/GYN in Charlotte. Last year we completely redesigned their website to make it search-engine friendly, then we launched our SEO program. And it worked like a charm!

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We are pleased to announce that our guidebook, Dynamic Strategic Planning: A Powerful Process for Real-World Results, has been published on amazon.com, both as a paperback book and a Kindle edition. You can see it by clicking this link: Dynamic Strategic Planning.Read More→

A guidebook to a new type of realistic strategic planning, by Lawrimore Inc. President Buck Lawrimore, has been accepted for distribution by Amazon’s Kindle eBook system.

“Dynamic Strategic Planning: A Powerful Process for Real-World Results,” is now available at Amazon’s Kindle store at http://www.amazon.com/Dynamic-Strategic-Planning-Real-World-ebook/dp/B004E10YWK/.Read More→

Search Engine Optimization (SEO) involves designing websites, and getting links from other websites, to make your website optimally appealing to search engines. The result is higher rankings in the search engine result pages, which in turn leads to more traffic to your site from potential customers, more income, and increased brand recognition.

Many people and companies find that SEO is the most cost-effective form of marketing in existence, especially when it is part of an integrated marketing plan that includes public relations and online advertising. Once high rankings are achieved, they tend to stick unless you are in a very competitive niche. Those rankings cost you nothing, yet they can continue to bring you an unlimited amount of new customers and revenues.

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Search engine optimization is unfortunately being neglected by many companies and website owners, in part because they get nuisance calls and emails several times a week from people all over the world offering to do this with great expertise. Don’t believe it.

While some SEO work can be done at long distance, there is no substitute for sitting down with a marketing firm in Charlotte or wherever  you might be, and talking about your business and your needs. Keywords must be carefully selected. Only an experienced SEO professional can determine what keywords are best for your business to pursue, depending on what your business does and how competitive each keyword is. There is no substitute for face-to-face discussions to work this out.

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