If you or someone else in your business is responsible as the owner of a website, it is very important that you have all the required user names, passwords, and access points (URLs) in case your current web developers get hit by a truck or you have a falling out with them.
Here’s a list of such information which might be helpful for you; having all the information filled in will be a valuable “free” insurance policy:Read More
A new study coordinated by MarketingSherpa shows that Search Engine Optimization (SEO) has the highest level of effectiveness, along with a moderate degree of difficulty, of all marketing channels. A marketing channel is basically a form of marketing, or media.
Print advertising rates lowest in both effectiveness and difficulty. Trade shows are highest in difficulty and second only to SEO in effectiveness. Content marketing is also a highly effective form of marketing, ranking right up there with trade shows. Email marketing is actually the best value in terms of high effectiveness but low difficulty.Read More
Starting a new business is a bold and exciting process! It takes a lot of courage to jump out on one’s own. Sometimes your hand is forced by a corporate layoff and difficulty finding another job. Sometimes you are pursuing a dream. And sometimes you get mad working for someone else and just aren’t going to take it any more.
Whatever your motivation, the second (maybe first) most important decision you can make is to focus on getting paying customers. Without paying customers, your new business idea is just an idea, not a real business. Many start-ups think all they have to do is just open for business and the customers will come. That rarely happens. The vast majority of new businesses fail – mostly for lack of income, caused by lack of marketing.Read More
John Jantsch wrote a thought-provoking blog post this week about 13 steps to what he calls a perfect marketing strategy. The point is, following these 13 thought-provoking steps will help you develop a marketing strategy that is really right for you and your business, not some cookie-cutter formula.Read More
We highly recommend the free ebook, “Learning LinkedIn From the Experts,” available at this link:
Download your free copy of @HubSpot’s ebook: Learning LinkedIn from the Experts – http://bit.ly/yoNlYjRead More
This free tool constantly monitors your home page for any changes and sends you an alert if one happens. If you’ve ever been hacked, you know how valuable it is to find out right away. If you have not been, expect it to happen and be prepared.Read More
Nimble.com is a new free online service that lets you integrate your emails, Twitter, Facebook, LinkedIn and other social media accounts in one dashboard so you can keep up with all your who’s saying what to whom.
If you don’t have time for staying on top of that flurry of messages flying around on all those media, just pull them all into your own Nimble.com subdomain and relax.Read More