What Is Content Marketing?
How To Understand It And Use It Profitably
By Lawrimore Inc. – Lawrimore.com

Content Marketing is the new way to get higher search rankings and increased sales by creating useful, informative content that is appealing both to your target markets and also to Google and other search engines. Content can be in the form of web pages, blog posts, long articles, white papers, videos, social media posts and tweets, public relations – almost any form of media that can be “read” by people and  search engines.

The new emphasis on Content Marketing is largely a result of recent changes in how Google ranks websites – so important because a top rank in Google, Bing and other search engines can be worth thousands or millions of dollars in increased revenue for a company or organization. How do you best take advantage of these changes in the ever-swirling world of online marketing and social media so that your company comes out on top with increased sales and an improved brand reputation?Read More→

Content marketing is hot today, in part because Google and other search engines demand it for high search engine rankings. Human beings are also looking for good content as millions of searches are performed every moment, most by people looking for useful information.

As a longtime professional writer, content marketing was a natural fit for me, and Lawrimore Inc. is providing this service for a growing number of clients nationwide. In the process we have gone through three phases or stages of understanding and developing content marketing strategy.Read More→