Google Selects Charlotte Area For Possbile Ultra-High-Speed Fiber Network

The following announcement was received at 1:30 p.m. Wednesday, Feb. 19, by the editors of CharlotteAreaNews.com, owned and operated by Lawrimore Inc. We are excited to share this news with our readers and followers.

A few minutes ago, Google announced that Charlotte is one of nine metro areas around the country that might get access to Google Fiber, an ultra high-speed fiber network that lets customers use the web at speeds that are up to 100 times faster than basic broadband.Read More

Tired Of Being Tracked Online? Try This Private Browser

epic-browser-imageWe learned about this ultra-private browser today from MacInTouch.com, but it also works as well on a PC. Funded in part by the Washington Post, this browser not only blocks all attempts to track you and stick you with ads from where-you’ve-been, but also allows you to use a proxy IP address so those darn tracking sites can’t even tell where you’re coming from. Here’s the short brief from MacInTouch:

Epic Privacy Browser has been recently updated. The free browser from Alok Bhardwaj and Hidden Reflex is designed specifically to provide comprehensive privacy protection, while also providing fast performance. It blocks a huge collection of tracking mechanisms; offers a built-in proxy system to hide your IP address (shown as a green or red plug on the side of the address/search bar); and uses its own, private search engine to protect privacy while Read More

What Is Content Marketing? How to Understand and Use It Profitably

What Is Content Marketing?
How To Understand It And Use It Profitably
By Lawrimore Inc. – Lawrimore.com

Content Marketing is the new way to get higher search rankings and increased sales by creating useful, informative content that is appealing both to your target markets and also to Google and other search engines. Content can be in the form of web pages, blog posts, long articles, white papers, videos, social media posts and tweets, public relations – almost any form of media that can be “read” by people and  search engines.

The new emphasis on Content Marketing is largely a result of recent changes in how Google ranks websites – so important because a top rank in Google, Bing and other search engines can be worth thousands or millions of dollars in increased revenue for a company or organization. How do you best take advantage of these changes in the ever-swirling world of online marketing and social media so that your company comes out on top with increased sales and an improved brand reputation?Read More

Content Marketing Strategy – Three Ways To Approach It

content-marketing-graphicContent marketing is hot today, in part because Google and other search engines demand it for high search engine rankings. Human beings are also looking for good content as millions of searches are performed every moment, most by people looking for useful information.

As a longtime professional writer, content marketing was a natural fit for me, and Lawrimore Inc. is providing this service for a growing number of clients nationwide. In the process we have gone through three phases or stages of understanding and developing content marketing strategy.Read More

How To Publish Your Blog Content Automatically On Social Media

Whether you blog regularly or occasionally, it is advantageous to share your ideas and contents with others via social media. Of course some will read your blog, but many others probably connect with you on other social media.

jetpack_horizontal_hugeThe coolest tool we’ve found to republish that great content is Jetpack, available free as a WordPress blog plugin. To function with all its great free features, Jetpack needs to connect to your WordPress.com account, but that is also free. So if you don’t have a WordPress.com account yet, be sure to set one up first.

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New Holographic “Greeter” Technology Employed For Client Trade Show

HoloGreeterThe Lawrimore team was proud to be one of the first in America to produce a Holographic Greeter exhibit for a professional trade show. If you’ve never seen a Holographic Greeter, it’s pretty amazing. The “model” is lifesize and appears to be right in front of you, talking like a “normal” person would about the client’s products and services.

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What is the Difference Between a Blog and a Website?

blog-graphicSeveral times lately I have been asked, What is the difference between a blog and a website? And related, Is a blog a website or something different?

Well to give you an immediate answer, you are reading a blog “post” right now. Lciweb.com uses WordPress, as do thousands of other websites, for the blog portion of our site. By contrast, our main site runs on HTML, not WordPress.

But all that is under the hood. The big difference is this:Read More

What is a Marketing Plan?

We are often asked by starting clients, What is a marketing plan? or, What does a marketing plan consist of?

Marketing-planning-compositA marketing plan is created to help your business or organization achieve its marketing objectives, which usually include increasing sales and establishing or improving your brand reputation. Neither of these is a mechanical process which can be output like widgets, but rather are complex results of human relationships and transactions.

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