PR for small business is not what it used to be. Shrinking media staffs and intense competition make it harder than ever to get your story into the media. We are frequently contacted by small business owners who want to “get some publicity” without realizing it is not a simple process.
Now more than ever busy reporters and editors want to know:
This is the fourth in a series of posts on the 5 Key Success Factors of Business which can ensure your success and stand the test of time.
Today we want to give insights into what the world’s best companies do regarding marketing – also called customer relations, sales and responsiveness.
As a reminder, the 5 Key Success Factors are:
Here’s what the world’s best companies do for Success Factor No. 4, Marketing:
This is the third in a series of posts on the 5 Key Success Factors of Business which can ensure your success and stand the test of time.
Today we want to give insights into what the world’s best companies do regarding operations – also called processes, or the work people do in your company.
As a reminder, the 5 Key Success Factors are:
In our last post, we introduced the 5 Key Success Factors of Business which can ensure your success and stand the test of time. Then we provided details on the first Key Success Factor, Strategic Focus.
Today we want to give insights into what the world’s best companies do regarding managing people.
What are the key success factors of business that can ensure your success and stand the test of time? Not fads or solutions of the month, but enduring qualities you can bet your business on?
Over 20 years, reviewing and analyzing over 100 top-selling books, as well as many professional articles and practical experience with many different clients, we determined that there are 5 really big Key Success Factors, each one with 6 to 10 subcomponents. Over a 5-part series, starting with this one first, we will explain what those 5 Key Success Factors are, and how you can use them in your business right away.
Anyone can start a business with little to no money if they know how. Here are some important facts and tips you need to know if you want to start your own business while spending only a few bucks.
1. Buildings and equipment are expensive, but knowledge is free.
A business based on knowledge and information costs almost nothing to start. Some of the most valuable businesses in the world like Google and Microsoft Read More
Recently we were contacted by an aspiring new business owner who wanted help “getting the word out” about her new coaching service and a book she has written, to help her grow her business.
“Getting the word out” is a phrase deeply embedded in the culture, especially the business world, that is based on expectations that you can hire someone to “get the word out” for you, something like a “publicist” or a “marketer.” Read More
Since the publication in 1990 of Peter Senge’s “The Fifth Discipline: The Art and Practice of the Learning Organization,” hundreds – perhaps thousands – of organizations, for-profit and nonprofit, have adopted the Learning Organization model, with powerful results. It is in many ways the most advanced, documented, supported form of organization available today. While not easy to attain, the Learning Organization is something you should know about because it indicates the future of organization form and structure in the 21st Century.
In recent years, Senge (pronounced SIN-gay) and his many colleagues have produced three other books, each loaded with practical applications, guides and exercises. First came “The Fifth Discipline Fieldbook,” a guide for applying the Learning Organization concepts “in the field.” This was followed by “The Read More