The 5 Key Success Factors Of Business – No. 4: Marketing

This is the fourth in a series of posts on the 5 Key Success Factors of Business which can ensure your success and stand the test of time.

marketing-15880482_sToday we want to give insights into what the world’s best companies do regarding marketing – also called customer relations, sales and responsiveness.

As a reminder, the 5 Key Success Factors are:

  • Strategic Focus (Leadership, Management, Planning)
  • People (Personnel, Staff, Learning, Development)
  • Operations (Processes, Work)
  • Marketing (Customer Relations, Sales, Responsiveness)
  • Finances (Assets, Facilities, Equipment)

Here’s what the world’s best companies do for Success Factor No. 4, Marketing:

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The 5 Key Success Factors Of Business – No. 3: Operations

This is the third in a series of posts on the 5 Key Success Factors of Business which can ensure your success and stand the test of time.

people-working-31047430_sToday we want to give insights into what the world’s best companies do regarding operations – also called processes, or the work people do in your company.

As a reminder, the 5 Key Success Factors are:

  • Strategic Focus (Leadership, Management, Planning)
  • People (Personnel, Staff, Learning, Development)
  • Operations (Processes, Work)
  • Marketing (Customer Relations, Sales, Responsiveness)
  • Finances (Assets, Facilities, Equipment)

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The 5 Key Success Factors Of Business – No. 2: People

smart-business-people-listening-to-confident-man-while-he-explaining-something-on-whiteboarIn our last post, we introduced the 5 Key Success Factors of Business which can ensure your success and stand the test of time. Then we provided details on the first Key Success Factor, Strategic Focus.

Today we want to give insights into what the world’s best companies do regarding managing people.

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The 5 Key Success Factors Of Business – Part 1: Strategic Focus

What are the key success factors of business that can ensure your success and stand the test of time? Not fads or solutions of the month, but enduring qualities you can bet your business on?

Over 20 years, reviewing and analyzing over 100 top-selling books, as well as many professional articles and practical experience with many different clients, we determined that there are 5 really big Key Success Factors, each one with 6 to 10 subcomponents. Over a 5-part series, starting with this one first, we will explain what those 5 Key Success Factors are, and how you can use them in your business right away.

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How To Start A Business With Almost No Money

Anyone can start a business with little to no money if they know how. Here are some important facts and tips you need to know if you want to start your own business while spending only a few bucks.

1. Buildings and equipment are expensive, but knowledge is free.

A business based on knowledge and information costs almost nothing to start. Some of the most valuable businesses in the world like Google and Microsoft Read More

“Getting The Word Out” Takes New Approaches Today

getting the word outRecently we were contacted by an aspiring new business owner who wanted help “getting the word out” about her new coaching service and a book she has written, to help her grow her business.

“Getting the word out” is a phrase deeply embedded in the culture, especially the business world, that is based on expectations that you can hire someone to “get the word out” for you, something like a “publicist” or a “marketer.” Read More

How To Become a Learning Organization

FifthDisciplineCoverSince the publication in 1990 of Peter Senge’s “The Fifth Discipline: The Art and Practice of the Learning Organization,” hundreds – perhaps thousands – of organizations, for-profit and nonprofit, have adopted the Learning Organization model, with powerful results. It is in many ways the most advanced, documented, supported form of organization available today. While not easy to attain, the Learning Organization is something you should know about because it indicates the future of organization form and structure in the 21st Century.

In recent years, Senge (pronounced SIN-gay) and his many colleagues have produced three other books, each loaded with practical applications, guides and exercises. First came “The Fifth Discipline Fieldbook,” a guide for applying the Learning Organization concepts “in the field.” This was followed by “The Read More

Complexity Made Simple – The New Science For Managers

Are you trying to manage with assumptions that are 100 years out of date? In recent weeks I have been exploring with increasing excitement the new science of Complexity and its applications to managing organizations. This is really the cutting edge of innovation, and what I’m about to share with you only a small but growing number of people in the world are even aware of. But I and others believe this new approach to organizations and leadership will become the dominant force of the 21st Century, making management practices of the past 40 years seem archaic.

ComplexityBookCover“Modern management” is based on a mechanical view of the universe, specifically Frederick Taylor’s 1911 treatise, “The Principles of Scientific Management.” His “scientific” time and motion studies sought the “one best method” to do each job. Ever since then, organizations have been driven by the search for greater efficiency, as if people were machines who could work faster and smarter. Anyone who has been “driven” by a demanding boss knows how awful this can be.

The science of complexity is the offspring of a field of study known as chaos theory. James Gleick’s “Chaos: Making A New Science” became a national bestseller after its publication in 1987. The New York Times reporter popularized the Butterfly Effect, whereby a butterfly flapping its wings in India causes a series of air movements that eventually result in a thunderstorm over Chicago. In the late Read More