Top 17 Recent Local Search Updates To Help Your Business

Search-engine-optimization

Local search involves getting the search engines to recognize your local business and show it on the first page of search results for potential customers. So it’s very important. Here are 17 updates in the local search world for you to know about and leverage for best results.

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Did They Open Your Email? The Joy Of Knowing The Answer

email-34405949_sHave you found yourself feeling frustrated when someone does not respond to your email at all? Wonder if they even read it?

Increasingly I have noticed that some emails I send to clients and other contacts do not generate a response. No reply. Nothing. Nada. I don’t take it personally but suspect that as more and more people get bombarded not just by email but by social media and the faster pace of business, they zip through their email inbox in a hurry and only open a few messages and plan to get back to others later… maybe.

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PR For Small Business – What Works Now

PR for small businessPR for small business is not what it used to be. Shrinking media staffs and intense competition make it harder than ever to get your story into the media. We are frequently contacted by small business owners who want to “get some publicity” without realizing it is not a simple process.

Now more than ever busy reporters and editors want to know:

  • What’s really new about this story?
  • Will my readers or viewers be interested?
  • Why now?

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The 5 Key Success Factors Of Business – No. 4: Marketing

This is the fourth in a series of posts on the 5 Key Success Factors of Business which can ensure your success and stand the test of time.

marketing-15880482_sToday we want to give insights into what the world’s best companies do regarding marketing – also called customer relations, sales and responsiveness.

As a reminder, the 5 Key Success Factors are:

  • Strategic Focus (Leadership, Management, Planning)
  • People (Personnel, Staff, Learning, Development)
  • Operations (Processes, Work)
  • Marketing (Customer Relations, Sales, Responsiveness)
  • Finances (Assets, Facilities, Equipment)

Here’s what the world’s best companies do for Success Factor No. 4, Marketing:

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The 5 Key Success Factors Of Business – No. 3: Operations

This is the third in a series of posts on the 5 Key Success Factors of Business which can ensure your success and stand the test of time.

people-working-31047430_sToday we want to give insights into what the world’s best companies do regarding operations – also called processes, or the work people do in your company.

As a reminder, the 5 Key Success Factors are:

  • Strategic Focus (Leadership, Management, Planning)
  • People (Personnel, Staff, Learning, Development)
  • Operations (Processes, Work)
  • Marketing (Customer Relations, Sales, Responsiveness)
  • Finances (Assets, Facilities, Equipment)

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The 5 Key Success Factors Of Business – No. 2: People

smart-business-people-listening-to-confident-man-while-he-explaining-something-on-whiteboarIn our last post, we introduced the 5 Key Success Factors of Business which can ensure your success and stand the test of time. Then we provided details on the first Key Success Factor, Strategic Focus.

Today we want to give insights into what the world’s best companies do regarding managing people.

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The 5 Key Success Factors Of Business – Part 1: Strategic Focus

What are the key success factors of business that can ensure your success and stand the test of time? Not fads or solutions of the month, but enduring qualities you can bet your business on?

Over 20 years, reviewing and analyzing over 100 top-selling books, as well as many professional articles and practical experience with many different clients, we determined that there are 5 really big Key Success Factors, each one with 6 to 10 subcomponents. Over a 5-part series, starting with this one first, we will explain what those 5 Key Success Factors are, and how you can use them in your business right away.

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How To Start A Business With Almost No Money

Anyone can start a business with little to no money if they know how. Here are some important facts and tips you need to know if you want to start your own business while spending only a few bucks.

1. Buildings and equipment are expensive, but knowledge is free.

A business based on knowledge and information costs almost nothing to start. Some of the most valuable businesses in the world like Google and Microsoft Read More