Developing an effective marketing strategy begins with defining your purposes.
“Begin with the end in mind” is a well-known saying in business popularized by Stephen Covey in his famous 7 Habits of Highly Effective People. Many other consultants and authors have pointed out the great importance of having a clear purpose.
Does your business enjoy the benefits of the marketing orientation, or does it have another focus?
We’ve all heard of corporate culture, but orientation is something else – and sometimes it is so subtle businesses aren’t even aware of it. Your business orientation defines how you focus your resources and relate to the outside world. The so-called marketing orientation means the business as a whole is oriented to understanding and meeting the needs of customers. And realistically, few businesses have this valuable orientation.
Marketing strategies are a primary key to business success. The No. 1 reason businesses fail is that they don’t make enough money. And the No. 1 reason they don’t make enough money is that they don’t adequately understand and practice effective marketing strategies.
The terms “sales” and “marketing” are often used interchangeably, and many people have the title “VP of Sales and Marketing” just to be sure all the bases are covered. But there is a very important difference that can mean increased profits for you and your business.
Not satisfied just with giving mobile-friendly websites higher rankings in search results, Google is now backing a project called AMP – Accelerated Mobile Pages. And Google will start rewarding AMP’d websites in early 2016. Twitter, Pinterest and other publishers are following suit as the speed-trend takes off.
Local search involves getting the search engines to recognize your local business and show it on the first page of search results for potential customers. So it’s very important. Here are 17 updates in the local search world for you to know about and leverage for best results.
Have you found yourself feeling frustrated when someone does not respond to your email at all? Wonder if they even read it?
Increasingly I have noticed that some emails I send to clients and other contacts do not generate a response. No reply. Nothing. Nada. I don’t take it personally but suspect that as more and more people get bombarded not just by email but by social media and the faster pace of business, they zip through their email inbox in a hurry and only open a few messages and plan to get back to others later… maybe.
PR for small business is not what it used to be. Shrinking media staffs and intense competition make it harder than ever to get your story into the media. We are frequently contacted by small business owners who want to “get some publicity” without realizing it is not a simple process.
Now more than ever busy reporters and editors want to know: