Would you like to increase your sales and income economically? This is the number one need or interest for businesses of all sizes and types, according to many surveys. There are more than 50 different ways you can increase your company’s revenues, but 4 stand out as the most effective, affordable, and proven to work in today’s competitive marketplace. Do you know what they are? Read on to find out.
SMALL BUSINESS MARKETING IDEAS – AN INTRODUCTION
Small business marketing ideas can be found in abundance online and offline. But many are too complicated, too demanding or too time-consuming for typical small businesses. This summary includes 53 of the best, most practical small business marketing ideas we could assemble.Read More
Here’s a concise summary of the advantages of email marketing, why and when to use it, and keys to making it work for you:
- Key advantages of email marketing
- Only pennies or less to send each email
- Still the most effective form of Internet marketing – practically everyone checks their email more than once a day
- A great way to keep customers, prospects and other groups informed and aware of your business and what it offers (lest they forget)
Developing an effective marketing strategy begins with defining your purposes.
“Begin with the end in mind” is a well-known saying in business popularized by Stephen Covey in his famous 7 Habits of Highly Effective People. Many other consultants and authors have pointed out the great importance of having a clear purpose.
Does your business enjoy the benefits of the marketing orientation, or does it have another focus?
We’ve all heard of corporate culture, but orientation is something else – and sometimes it is so subtle businesses aren’t even aware of it. Your business orientation defines how you focus your resources and relate to the outside world. The so-called marketing orientation means the business as a whole is oriented to understanding and meeting the needs of customers. And realistically, few businesses have this valuable orientation.
Marketing strategies are a primary key to business success. The No. 1 reason businesses fail is that they don’t make enough money. And the No. 1 reason they don’t make enough money is that they don’t adequately understand and practice effective marketing strategies.
The terms “sales” and “marketing” are often used interchangeably, and many people have the title “VP of Sales and Marketing” just to be sure all the bases are covered. But there is a very important difference that can mean increased profits for you and your business.
Not satisfied just with giving mobile-friendly websites higher rankings in search results, Google is now backing a project called AMP – Accelerated Mobile Pages. And Google will start rewarding AMP’d websites in early 2016. Twitter, Pinterest and other publishers are following suit as the speed-trend takes off.