Whenever the subject of Search Engine Optimization (SEO) companies in Charlotte NC comes up in any discussion, most people usually start to think in terms of optimization for Google since it is by far the most widely used search engine in the world. In fact, according to verifiable research data, Google currently holds a desktop search market share of about 64%. So it makes perfect sense to do everything you can to optimize your website for Google.
Marketing strategy and strategic planning have much in common, and when combined they have exceptional power to enhance the overall control and success of your business or organization.
We became enamored of this combination years ago after a financial institution hired us to do a comprehensive marketing plan. They were pleased with the results and asked us if we could take a similar approach to help them prepare a new strategic plan. This led us to undertake an intensive study of strategic planning as we discovered we had a real passion for the subject and the process.
Although practically unheard of a couple of decades ago, today digital marketing seems to be the popular term on everyone’s lips, and it is being advocated as one of the necessities every business needs to succeed in the 21st Century.
If you own a business in the Charlotte NC area, then you must have noticed a number of Charlotte marketing agencies that offer this kind of service, and you are probably wondering what all the hype is about. If so, you are in luck and have come to the right place.
Did you know that public relations is the most economical form of marketing communications you can use to promote your business?
Are you taking full advantage of this cost-effective tool?
Here’s how to better understand and make good use of this outstanding service to help grow your business, its brand reputation and income, while saving money in the process:
Marketing ideas for small business when properly used can boost your sales substantially. It takes a lot of courage to start and run a small business. Sometimes your hand is forced by a corporate layoff and difficulty finding another job. Sometimes you are pursuing a dream. And sometimes you get mad working for someone else and just aren’t going to take it any more.
A small business consultant in Charlotte NC has to balance the varied needs of each small business client with the financial and knowledge limits which most small business owners have. The three most common small business issues we see among clients who come to us are:
- Improving operations and organization
- Improving their website and web traffic
- Lack of a real competitive advantage
Let’s look at each of these in some detail.
How does a Charlotte marketing agency work?
Well folks, it’s nothing like Mad Men. At least not in Charlotte. No two-martini lunches, no macho cigar smoking, no drama, at least on most days.
While every Charlotte marketing agency is different because of the people that run them and work for them, here’s a general run-down of how a marketing agency SHOULD work if it’s providing value for its clients:
This is the 5th and final installment in our series about “The 5 Key Success Factors of Business.” Today we want to give insights into what the world’s best companies do regarding finances – which includes various physical assets such as money, facilities and equipment.
As a reminder, the 5 Key Success Factors are:
- Strategic Focus (Leadership, Management, Planning)
- People (Personnel, Staff, Learning, Development)
- Operations (Processes, Work)
- Marketing (Customer Relations, Sales, Responsiveness)
- Finances (Assets, Facilities, Equipment)