SMALL BUSINESS MARKETING IDEAS – AN INTRODUCTION
Small business marketing ideas can be found in abundance online and offline. But many are too complicated, too demanding or too time-consuming for typical small businesses. This summary includes 53 of the best, most practical small business marketing ideas we could assemble. It is based on years of providing marketing services to hundreds of small businesses and gathering ideas from thousands of articles, books and blog posts. According to recent surveys, the No. 1 concern of small businesses nationwide is to increase sales and income. We would all like to make more money, right? And the best way to increase sales and income is through improved marketing, including marketing strategy, online and offline marketing.
Marketing done right will not only increase your small business income and profits, but also improve brand awareness and customer demand, as well as increase your market share for years to come. Surprisingly many small businesses don’t do any marketing besides opening for business, hanging a sign out front and trusting word of mouth. This summary report is intended to give you, the small business owner or decision-maker, a leg up in the competitive marketplace And most of these ideas are inexpensive or even free, so you should be able to use many of them.
This brief report is designed to be easy to read and implement. It’s based on what really works to drive more sales and income. Realistically some of these are things you can do yourself, and some may require the help of a marketing agency or freelancer. But the more you know, the more you can grow your business successfully and remain in control.
The content is divided into four sections:
- Part A: Small Business Marketing Planning and Strategy Ideas – the smart way to start improving your marketing for maximum cost-effectiveness; admittedly this part is not easy or fun, unless you love strategy, so if you prefer, jump to one of the other parts
- Part B: Small Business Marketing Ideas Online – using the internet, email, social media and more
- Part C: Small Business Marketing Ideas Offline – using traditional media like newspapers, radio, TV, postcards, PR and more
- Part D: Small Business Marketing Budgeting And Control of your small business marketing program
We welcome your feedback and suggestions via our website www.Lawrimore.com. Now enjoy your read!