Digital Marketing Agencies in Charlotte NC – What to Expect from the Best

Are you thinking about hiring a digital marketing agency in Charlotte NC but you are not sure which one to go with? Or maybe you have already hired one but you are not happy with the results that you are getting. In either case, knowing exactly what to expect from a good Charlotte marketing agency is the key to finding the right one. Here are some of the things that you can expect when you hire the right Charlotte digital marketing agency:

Measurable goals – A good marketing agency should help you set goals for every campaign that they execute on your behalf. These goals should be measurable and well defined since you will use them to gauge the performance of the agency and the campaign. In addition to setting the goals, the best companies will usually send you regular reports with updates on the progress of each campaign towards achieving the set goals. If, for instance, you are looking for PR agencies in Charlotte NC, then they should be able to help you set goals for your PR campaigns and report back to you on progress towards their achievement.
“White hat” techniques – There is a proper way to boost search rankings and then there is a wrong way to do it. Make sure that the company you hire only uses White Hat SEO (search engine optimization) techniques and methods which are not just effective but 100% safe for your website.
Long term results – While it is important to find an agency that can deliver quick results, you also need to find out how long they will be able to sustain those results. A temporary boost in web traffic, for instance, does not do you much good in the long term unless it is accompanied by the buildup of natural organic traffic to your site as well.
Full suite of services – Be sure the agency you hire provides a full suite of digital marketing services, including online marketing strategy, website design and redesign, search engine optimization, blogging, social media if desired, online PR, online advertising, YouTube videos and more.

These are the kinds of services and techniques provided by Lawrimore Inc., one of the Charlotte region’s most experienced digital marketing agencies. Contact us today using our online contact form, or call 704-332-4344 to learn more.

Three Reasons Why You Need To Hire an SEO Company in Charlotte NC

Have you ever wondered why some websites always seem to appear at the top of search results every time, while others that have been around for much longer cannot even be found on the first page of the search results for the same keywords?

Search Engine Optimization, or SEO as it is commonly called, refers to a set of tools and techniques that are employed with the primary objective of getting a page or a website to the top of search results. This is, in fact, the main reason why you need to hire an SEO company in Charlotte NC if you want people to know about your website. Having a beautiful, fully functional website that nobody knows about is like setting up an excellent café with the best food in a dark alley that nobody uses – no matter how good the food and the quality of services are, nobody will come if nobody knows about it.

What The Best SEO Companies in Charlotte NC Do Differently

Whenever the subject of Search Engine Optimization (SEO) companies in Charlotte NC comes up in any discussion, most people usually start to think in terms of optimization for Google since it is by far the most widely used search engine in the world. In fact, according to verifiable research data, Google currently holds a desktop search market share of about 64%. So it makes perfect sense to do everything you can to optimize your website for Google.

Combining Marketing Strategy And Strategic Planning For Greater Control And Success

Marketing strategy and strategic planning have much in common, and when combined they have exceptional power to enhance the overall control and success of your business or organization.

We became enamored of this combination years ago after a financial institution hired us to do a comprehensive marketing plan. They were pleased with the results and asked us if we could take a similar approach to help them prepare a new strategic plan. This led us to undertake an intensive study of strategic planning as we discovered we had a real passion for the subject and the process.

Digital Marketing Basics for Your Business

Although practically unheard of a couple of decades ago, today digital marketing seems to be the popular term on everyone’s lips, and it is being advocated as one of the necessities every business needs to succeed in the 21st Century.

If you own a business in the Charlotte NC area, then you must have noticed a number of Charlotte marketing agencies that offer this kind of service, and you are probably wondering what all the hype is about. If so, you are in luck and have come to the right place.

How To Take Full Advantage Of PR And Save Lots Of Money

Did you know that public relations is the most economical form of marketing communications you can use to promote your business?

Are you taking full advantage of this cost-effective tool?

Here’s how to better understand and make good use of this outstanding service to help grow your business, its brand reputation and income, while saving money in the process:

12 Marketing Ideas For Small Business On A Budget

Marketing ideas for small business when properly used can boost your sales substantially. It takes a lot of courage to start and run a small business. Sometimes your hand is forced by a corporate layoff and difficulty finding another job. Sometimes you are pursuing a dream. And sometimes you get mad working for someone else and just aren’t going to take it any more.

Small Business Consultant in Charlotte NC Will Help Strengthen Your Business

A small business consultant in Charlotte NC has to balance the varied needs of each small business client with the financial and knowledge limits which most small business owners have. The three most common small business issues we see among clients who come to us are:

Improving operations and organization
Improving their website and web traffic
Lack of a real competitive advantage

Let’s look at each of these in some detail.