Christian Business Success

Christian Business Success – Principles and Guidelines You Can Use

Christian business success involves juggling a complex set of challenges that at times are in conflict with each other. But if you follow the principles and guidelines outlined below, you too can achieve Christian business success.

Let’s begin by getting clear what “Christian business success” means. Taken literally, it means:

  • Christian – a follower of Christ and his teachings
  • Business – an organization which generates income by creating value for customers and selling products or services
  • Success – achieving an objective; often used to include wealth, fame and influence

An online search reveals that a number of famous business leaders, including some multimillionaires, were openly Christian and tried to follow Christian principles and practices in their business. According to research by, these leaders and their companies include:

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marketing strategy and strategic planning

Combining Marketing Strategy And Strategic Planning For Greater Control And Success

Marketing strategy and strategic planning
have much in common, and when combined they have exceptional power to enhance the overall control and success of your business or organization.

We became enamored of this combination years ago after a financial institution hired us to do a comprehensive marketing plan. They were pleased with the results and asked us if we could take a similar approach to help them prepare a new strategic plan. This led us to undertake an intensive study of strategic planning as we discovered we had a real passion for the subject and the process.

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Digital Marketing Basics for Your Business

Digital marketing Charlotte NC

Although practically unheard of a couple of decades ago, today digital marketing seems to be the popular term on everyone’s lips, and it is being advocated as one of the necessities every business needs to succeed in the 21st Century.

If you own a business in the Charlotte NC area, then you must have noticed a number of Charlotte marketing agencies that offer this kind of service, and you are probably wondering what all the hype is about. If so, you are in luck and have come to the right place.

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public relations

How To Take Full Advantage Of PR And Save Lots Of Money

Did you know that public relations is the most economical form of marketing communications you can use to promote your business?

Are you taking full advantage of this cost-effective tool?

Here’s how to better understand and make good use of this outstanding service to help grow your business, its brand reputation and income, while saving money in the process:

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marketing ideas for small business

12 Marketing Ideas For Small Business On A Budget

Marketing ideas for small business when properly used can boost your sales substantially. It takes a lot of courage to start and run a small business. Sometimes your hand is forced by a corporate layoff and difficulty finding another job. Sometimes you are pursuing a dream. And sometimes you get mad working for someone else and just aren’t going to take it any more.

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The 5 Key Success Factors Of Business – No. 5: Finances

This is the 5th and final installment in our series about “The 5 Key Success Factors of Business.” Today we want to give insights into what the world’s best companies do regarding finances – which includes various physical assets such as money, facilities and equipment.

As a reminder, the 5 Key Success Factors are:

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Extraordinary Benefits Of Knowing What Your Customers Value

What do your customers value most from a company like yours? How satisfied are they? What could you do to improve their satisfaction, attract new customers and increase your sales?

These are some of the penetrating questions that can be explored on a well-designed Customer Value Survey, a special type of market research that can yield powerful insights and bottom-line benefits.

Over the years of administering many Customer Value Surveys, we have developed a set of questions that work for almost every kind of business. Of course we always expand or modify this set with critical issues which our clients want to explore.

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Business To Business Marketing For Your Small Business – What Really Works

business to business marketing for small businessBusiness to business marketing is easier in some ways and harder than others compared to consumer marketing. With business to business marketing, there are fewer potential customers (consumers outnumber businesses by about 100 to 1), who can often be targeted fairly precisely by company name and demographics. This allows your marketing to be more focused and generally less expensive.

But business to business marketing is also more serious. You’re not going to attract many business customers by saying “I’m Lovin’ It” or Read More