marketing ideas for small business

12 Marketing Ideas For Small Business On A Budget

Marketing ideas for small business when properly used can boost your sales substantially. It takes a lot of courage to start and run a small business. Sometimes your hand is forced by a corporate layoff and difficulty finding another job. Sometimes you are pursuing a dream. And sometimes you get mad working for someone else and just aren’t going to take it any more.

Whatever your motivation, the second (maybe first) most important decision you can make is to focus on getting paying customers. Without paying customers, your new business idea is just an idea, not a real business. Many start-ups think all they have to do is just open for business and the customers will come. That rarely happens. The vast majority of new businesses fail – mostly for lack of income, caused by lack of marketing.

Here are 12 marketing ideas for small business on a tight budget, based on years of working with small businesses of all kinds in both start-up and growth modes:

Marketing Ideas For Small Business – Start With Targeting

  1. Develop a targeted marketing strategy. Whether you have a comprehensive business plan or not, planning your marketing instead of just jumping into it, is a wise path to take. In fact these 12 steps outlined in this article can work for your small business, but need to be customized for each unique situation. Key questions to be answered in a realistic marketing strategy are:
    1. Who exactly are my target customers (markets)?
    2. What are their needs that my business is going to address?
    3. How do I know that those needs are not being met by current providers?
    4. What am I going to offer that is clearly better than current providers?
    5. Do I have a sustainable competitive advantage which customers are willing to pay for?
    6. What is the best way to communicate with my target customers (markets)?
    7. Do I have the money to pay for that?
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Small Business Consultant in Charlotte NC Will Help Strengthen Your Business

Small business consultant in Charlotte NCA small business consultant in Charlotte NC has to balance the varied needs of each small business client with the financial and knowledge limits which most small business owners have. The three most common small business issues we see among clients who come to us are:

  1. Improving operations and organization
  2. Improving their website and web traffic
  3. Lack of a real competitive advantage

Let’s look at each of these in some detail.

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Charlotte marketing agency working

How Does A Charlotte Marketing Agency Work?

People often ask us, when they find out we run a Charlotte marketing agency, “What do you do?”

Well folks, it’s nothing like Mad Men. At least not in Charlotte. No two-martini lunches, no macho cigar smoking, no drama, at least on most days.

While every Charlotte marketing agency is different because of the people that run them and work for them, here’s a general run-down of how a marketing agency SHOULD work if it’s providing value for its clients:

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The 5 Key Success Factors Of Business – No. 5: Finances

This is the 5th and final installment in our series about “The 5 Key Success Factors of Business.” Today we want to give insights into what the world’s best companies do regarding finances – which includes various physical assets such as money, facilities and equipment.

As a reminder, the 5 Key Success Factors are:

Here’s what the world’s best companies do for Success Factor No. 5, Finances:

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Extraordinary Benefits Of Knowing What Your Customers Value

What do your customers value most from a company like yours? How satisfied are they? What could you do to improve their satisfaction, attract new customers and increase your sales?

These are some of the penetrating questions that can be explored on a well-designed Customer Value Survey, a special type of market research that can yield powerful insights and bottom-line benefits.

Over the years of administering many Customer Value Surveys, we have developed a set of questions that work for almost every kind of business. Of course we always expand or modify this set with critical issues which our clients want to explore.

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How To Choose A Charlotte Marketing Agency

Click on video above to see this information as a YouTube video.

How To Find A Charlotte Marketing Agency That’s Right For Your Business

Why It’s Important To Choose The Right Charlotte Marketing Agency

  • Marketing is a skill and expertise that can help any business get more customers, increase sales and improve your brand image
  • However there are over 50 different kinds of marketing, and deciding which one(s) are right for you and your budget can be a challenge
  • For the business owner or entrepreneur, choosing the right marketing agency can make a big difference in the financial success of your company
  • A good marketing-agency relationship can and should last for many years
  • Just as you need a good CPA firm to help with your finances, you need a good marketing firm to help with your marketing and growth – but how to choose?

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Business To Business Marketing For Your Small Business – What Really Works

business to business marketing for small businessBusiness to business marketing is easier in some ways and harder than others compared to consumer marketing. With business to business marketing, there are fewer potential customers (consumers outnumber businesses by about 100 to 1), who can often be targeted fairly precisely by company name and demographics. This allows your marketing to be more focused and generally less expensive.

But business to business marketing is also more serious. You’re not going to attract many business customers by saying “I’m Lovin’ It” or “It’s the real thing.” You need to clearly communicate the benefits of using your products or services with language, images and other forms of marketing that resonate with your target decision-makers. Businesses also tend to stick with their suppliers and not be as fickle as consumers about trying something new. So realistically to get yourself a few new business customers, you are probably going to have to pry them away from their existing relationships – not an easy task.

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The 4 Best Ways To Increase Your Sales

increase your salesWould you like to increase your sales and income economically? This is the number one need or interest for businesses of all sizes and types, according to many surveys. There are more than 50 different ways you can increase your company’s revenues, but 4 stand out as the most effective, affordable, and proven to work in today’s competitive marketplace. Do you know what they are? Read on to find out.

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