Whenever the subject of Search Engine Optimization (SEO) companies in Charlotte NC comes up in any discussion, most people usually start to think in terms of optimization for Google since it is by far the most widely used search engine in the world. In fact, according to verifiable research data, Google currently holds a desktop search market share of about 64%. So it makes perfect sense to do everything you can to optimize your website for Google.
However, it is important to also note that of the remaining desktop search market, Bing and Yahoo jointly share about 35% of the market. This means that by focusing all your SEO efforts on Google alone, you are ignoring roughly one third of your potential market, and that is a poor strategy for any business that wants to achieve meaningful growth.
Lawrimore is one of the few SEO companies in Charlotte NC that includes optimization for Bing and Yahoo in addition to optimization for Google in their overall strategy for clients. It is worth pointing out that although the ultimate objectives of both types of SEO in Charlotte NC are to improve rankings and increase traffic, the specific SEO methods that can be successfully applied are significantly different for the two cases.
Optimization strategies that work well for Google may not necessarily be as effective when applied to optimization for, say, Bing for example. In order to properly optimize for Bing, you need an SEO Charlotte NC company that understands exactly what it takes to get you to the top of the search engine rankings and to stay there.
This is particularly true when you consider the fact that some SEO strategies that could be effective in improving your rankings on Bing and Yahoo could end up hurting your Google rankings if they are applied to the same website. Only an experienced and skilled SEO company in Charlotte such as Lawrimore Inc. can provide you results that are impressive across all the various search engines.
Contact us today to learn more or call 704-332-4344.