Would you like to increase your sales and income economically? This is the number one need or interest for businesses of all sizes and types, according to many surveys. There are more than 50 different ways you can increase your company’s revenues, but 4 stand out as the most effective, affordable, and proven to work in today’s competitive marketplace. Do you know what they are? Read on to find out.
Increase Your Sales 4 Ways
1) An optimized, mobile-friendly website – Not just any old website that says “who we are and what we do.” To be effective your website must be both optimized for search engine rankings and easily viewable on mobile phones.
More than 85% of buyers will check out a company’s website before doing business with them or even contacting them in the first place. That is a huge number! But if they don’t know your business by name, how are they ever going to find you? Your website must have certain content specifically created to tell search engines what each page is about, using search terms (keywords) which people are using by the thousands as they seek suppliers via Google, Bing and other search engines.
Secondly, more than half of web searchers, especially younger buyers, today are using mobile phones to look for some company to meet their needs. If your website does not automatically reconfigure itself through “responsive” web design for mobile phones, then those potential customers will not be able to easily read what is on your web pages. In an instant they will move on to other competitors. Don’t let that happen to you!
If you have plenty of business right now, you may think you don’t need this. But all businesses go through ups and downs, and having your website redesigned for mobile use, easily understandable by search engines, is just smart business.
2) Valuable content to attract free web traffic – Does your website put customers first? Does it answer common questions that new or potential customers ask? Does it provide valuable information that customers can use to meet their needs, improve their lives or businesses? Today Google and other search engines give top priority to websites which provide valuable content and serve as what Google calls “authority sites.”
Hey it is not Google’s job to get you free web traffic! That is not how they became a multi-billion-dollar company. It is Google’s job to deliver to searchers exactly what they are looking for! No fluff or company-focused information. They want to deliver solid information that will meet users’ needs and answer their questions.
And it’s not just enough to create that information on your website and leave it online to spin in the breeze. You need to be constantly adding useful new information in the form of pages or blog posts. Try doing this at least once a week. If you don’t have good writers on your staff, or the time to do this yourself, contact the Lawrimore team using the contact form on the right side of the page, and we’ll explain how we can do this for you economically.
3) Smart use of online advertising – Google makes it easy for any company to afford targeted advertising that will drive traffic to your website – potential customers who are looking for what you offer RIGHT NOW.
It’s important to understand that if you advertise in traditional media like newspapers, magazines, radio or TV, the vast majority of what you are paying for is sending messages to people who have NO INTEREST in what you are offering. What is unique about advertising on the search engines is that you are capturing potential customers who are in a hunt-and-seek mode, most of them looking to buy what you offer.
For as little as $2 a day, you can enjoy the benefits of Google ads that drive potential buyers to your business. And what’s so great about those ads, unlike other media, is you pay NOTHING until someone clicks on your ad, looking for what you offer. Your ad could be seen 100,000 times or more and again you pay nothing till someone clicks.
Millions of businesses of all sizes and kinds use Google advertising because it is so cost-effective, measurable, and easily improved. If you are interested in using or improving Google advertising to get more customers, use the quick contact form on the right side of this page.
4) Consistent email marketing – Yes email marketing has been around a long time, and one reason is, that it works. And another reason is that it is very inexpensive. Surveys have shown that if you don’t contact your customers and prospects regularly, at least once a month, it is all too easy for them to forget about you. The next time they have a need they may contact one of your competitors.
Don’t waste your time with those old-style email newsletters with have multiple articles that no one reads anyway. That style is a hold-over from printed newsletters. It doesn’t convert to today’s high-speed Internet where people have the attention span of a goldfish. Recent research has found that the ideal length of an email is 100 words! Include a header to show it’s authoritative and a photo to capture interest.
But don’t try to convey a long message in an email. Instead pique the reader’s interest with an enticing short headline, a few appealing words, and a link to read more on your website or blog. Another advantage of this quick and friendly format is that it allows you to track who clicks on your emails, to see who is interested and to follow up with them in a more focused manner.
Be sure also to capture the emails of prospects who visit your website. You can use a subscribe form or a pop-up window that encourages sign-ups and offers valuable content in return.
Again if you don’t have the ability or time to do email marketing yourself, we can do it for you in a manner that is cost-effective and professional. Contact us using the contact form on this page or call us at 704-332-4344. We look forward to helping you increase your sales!