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The key to getting new customers through your website consistently
and inexpensively is not just HAVING a website but getting
it ranked high in the search engines like Google, Yahoo and
Bing.
This is called Search Engine Optimization (SEO).
Charlotte area companies can use it to attract more local or national
customers, depending on how it's used and what you need.
If your website is just sitting on a server somewhere in cyberspace,
the search engines may not even know it exists. In fact if
your website is not on the first page of search results, chances
are slim that any potential customers will find you.
Considering that over 70 percent of people in the U.S. who
are looking for a solution to a problem, a provider or resource,
start with an Internet search engine - and you get the picture.
If you found this website through a search engine, it was
no accident. This website you are on right now is highly search
engine optimized for a number of
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keywords which potential clients use when they are looking
for a firm like ours.
Many web designers do not understand or practice search engine
optimization. For example, pretty animated splash or flash
home pages are INVISIBLE to search engines. They can even be
counter-productive if they don't have the right links to other
pages. By contrast, well-optimized pages can attract thousands
of dollars in new business, and once they're created, they
keep working for free!
So that our SEO services can be high quality and low cost,
we partner with two of the top SEO firms in India, where hourly
rates are a fraction of U.S. rates. You interface with us so
you can be sure we understand your business and communicate
in perfect English. We interface with them to keep them laser-focused
on what will benefit your website most cost-effectively. By
consistently working as a team month after month, we are able
to move each client's search engine rankings
higher and higher for that ever-important first page listing.
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This requires
a combination of changes to your
website text, a strategic approach to identifying and emphasizing
15 or more keyword phrases which potential customers might
use, and getting inbound links from other websites through
a variety of methods.
Does it work? Lawrimore Inc. ranks at or near the top (it
changes from time to time) in Google and other search engines
for "Charlotte marketing firm," "benefits of
public relations," "Charlotte internet marketing
strategy" and other keyword phrases that potential customers
are looking for. This brings us a steady flow of new clients.
Over time you can expect the same results in your industry
or business field - in some cases locally, in some cases nationally,
depending on how competitive your keywords are.
We at Lawrimore are very excited about the power of Search
Engine Optimization in Charlotte and worldwide, and look forward
to helping you achieve high rankings and sales results! Contact
us today using our online contact form or call 704-332-4344. |
