Marketing: The Most Powerful Process To Increase Your Sales
 Marketing is the most powerful
process to help your business increase sales and improve its brand image in
the marketplace.Marketing is
such a huge field that it cannot adequately be explained in a page. But
essentially marketing works best as a 4-stage cycle that continues to loop
around for continuous improvement.
(1) Market Research involves finding
out what customers want from your business, how they perceive you now, and
how you can improve their satisfaction. It can also include asking potential
customers or prospects similar questions, as well as what it might take to
get them to consider another provider (e.g., your business). Lawrimore
provides so many market research services we have dedicated another page to
that - please click here for details.
(2) Marketing Planning creates an
overall marketing plan for your organization. It includes objectives, target
audiences, media, budget, schedule and responsibilities. A marketing plan is
typically done for a year and must be flexible to adapt to new opportunities
that arise. For details on our marketing planning
services, click here. To learn more
about marketing strategy, check out this page.
(3) Marketing Communications
involves all the different ways your organization communicates with
customers, prospects and other key groups. There are actually about 50 ways
to communicate, but for convenience we divide them into 4 main areas. Click
on any of these for more details:
Advertising
Public Relations
Internet Websites and Videos
Publications and Graphic Design
(4) Evaluation and Measurement are
vital to make sure your money and resources are being used most effectively,
and to continuously improve. In a multi-dimensional marketing program, it's
essential to track where leads are coming from, and to evaluate the new
income generated in comparison to the cost it takes to get it.
For more details on Evaluation and Measurement,
click here.
To discuss how marketing can help your business or
organization, please use our online contact form or call 704-332-4344. |
What
Is Marketing?
The 4 P's And The Role Of Selling
Many people are interested in using marketing but are not sure what
it is. Here's a little explanation.
The 4 P's of Marketing
- Since the 1950s, marketing has been described as the "4 P's" - product,
price, place and promotion. Product is what you have to offer or sell,
including services. Price is what you charge for it. Place is where you do
business or how you deliver your product to customers. And promotion is
how you interest customers in buying - such as advertising, public
relations, the Internet, publications, special events, and personal
selling or networking.
Marketing is not selling - Selling
involves deciding what you or the company want to sell, then going out and
trying to persuade customers to buy from you. Marketing involves finding
out what customers want, modifying your products or services to meet their
needs, then telling them that you have what they want. That is why
marketing is so much more effective than selling alone. Now selling is a
part of the marketing cycle -actually a kind of communication - but it works so much better when the market
research and product improvement have been done first.
To discuss how marketing can help your business or
organization, please use our online contact form or call 704-332-4344.
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