How To Develop An Effective Marketing Strategy – Part 1, Purposes

Marketing Strategy

Developing an effective marketing strategy begins with defining your purposes.

“Begin with the end in mind” is a well-known saying in business popularized by Stephen Covey in his famous 7 Habits of Highly Effective People. Many other consultants and authors have pointed out the great importance of having a clear purpose.

Human beings are naturally goal oriented. Without stated purposes the people in any organization can pursue their own personal interests – whatever feels right to them. This leads to diffusing the resources of the company and not accomplishing very much as a team.

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The Benefits of the Marketing Orientation for your Business

Benefits of the Marketing Orientation

Does your business enjoy the benefits of the marketing orientation, or does it have another focus?

We’ve all heard of corporate culture, but orientation is something else – and sometimes it is so subtle businesses aren’t even aware of it. Your business orientation defines how you focus your resources and relate to the outside world. The so-called marketing orientation means the business as a whole is oriented to understanding and meeting the needs of customers. And realistically, few businesses have this valuable orientation.

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How You Can Profit From The Difference Between Sales And Marketing

sales and marketing

The terms “sales” and “marketing” are often used interchangeably, and many people have the title “VP of Sales and Marketing” just to be sure all the bases are covered. But there is a very important difference that can mean increased profits for you and your business.

In a nutshell here is the difference between sales and marketing:

  • Sales involves deciding what you want to sell, and trying to persuade customers to buy it.
  • Marketing involves finding out first what customers want, modifying your products or services accordingly, then offering it for sale.

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Is Your Website AMP’d? Google Pushing Faster Technology

ampd-pages-40556985_s

Not satisfied just with giving mobile-friendly websites higher rankings in search results, Google is now backing a project called AMP – Accelerated Mobile Pages. And Google will start rewarding AMP’d websites in early 2016. Twitter, Pinterest and other publishers are following suit as the speed-trend takes off.

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Top 17 Recent Local Search Updates To Help Your Business

Search-engine-optimization

Local search involves getting the search engines to recognize your local business and show it on the first page of search results for potential customers. So it’s very important. Here are 17 updates in the local search world for you to know about and leverage for best results.

  1. Google has changed many Google+ page URLs for local business listings. Most of the new URLs redirect correctly, but there are about 10% that are unable to redirect accurately. In case you are also facing such problems, keep bugging their support for a fix.
  1. Seeing the dramatic rise of mobile users, Google has decided to combine both Chrome OS and Android into one. It is expected that the beta version of this combined OS will roll out next year. The final version should be available sometime in 2017.

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Did They Open Your Email? The Joy Of Knowing The Answer

email-34405949_sHave you found yourself feeling frustrated when someone does not respond to your email at all? Wonder if they even read it?

Increasingly I have noticed that some emails I send to clients and other contacts do not generate a response. No reply. Nothing. Nada. I don’t take it personally but suspect that as more and more people get bombarded not just by email but by social media and the faster pace of business, they zip through their email inbox in a hurry and only open a few messages and plan to get back to others later… maybe.

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PR For Small Business – What Works Now

PR for small businessPR for small business is not what it used to be. Shrinking media staffs and intense competition make it harder than ever to get your story into the media. We are frequently contacted by small business owners who want to “get some publicity” without realizing it is not a simple process.

Now more than ever busy reporters and editors want to know:

  • What’s really new about this story?
  • Will my readers or viewers be interested?
  • Why now?

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The 5 Key Success Factors Of Business – No. 4: Marketing

This is the fourth in a series of posts on the 5 Key Success Factors of Business which can ensure your success and stand the test of time.

marketing-15880482_sToday we want to give insights into what the world’s best companies do regarding marketing – also called customer relations, sales and responsiveness.

As a reminder, the 5 Key Success Factors are:

  • Strategic Focus (Leadership, Management, Planning)
  • People (Personnel, Staff, Learning, Development)
  • Operations (Processes, Work)
  • Marketing (Customer Relations, Sales, Responsiveness)
  • Finances (Assets, Facilities, Equipment)

Here’s what the world’s best companies do for Success Factor No. 4, Marketing:

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The 5 Key Success Factors Of Business – No. 3: Operations

This is the third in a series of posts on the 5 Key Success Factors of Business which can ensure your success and stand the test of time.

people-working-31047430_sToday we want to give insights into what the world’s best companies do regarding operations – also called processes, or the work people do in your company.

As a reminder, the 5 Key Success Factors are:

  • Strategic Focus (Leadership, Management, Planning)
  • People (Personnel, Staff, Learning, Development)
  • Operations (Processes, Work)
  • Marketing (Customer Relations, Sales, Responsiveness)
  • Finances (Assets, Facilities, Equipment)

Here’s what the world’s best companies do for Success Factor No. 3. Operations

  1. …Are aligned and fine-tuned to deliver superior customer value.
  2. …Are documented, measured and controlled with full worker input.
  3. …Are explained so that people understand responsibilities for creating value.
  4. …Encourage innovation and collaboration throughout the organization.
  5. …Are changed or corrected when something goes wrong so it won’t repeat.
  6. …Are continuously improved with enthusiastic participation.
  7. …Are aided by effective computer information systems and programs.

How does your company stack up with these operations-management criteria? Think about it. In our next post, we’ll take a quick but penetrating look at the Marketing success factor. Meanwhile your questions or comments are welcome.